Using Logo Branded Merchandise to Market Your Business
Logo merchandise may make you think of cheap pens often given away as corporate promotional items, but times have changed!
Using creative quality logo merchandise in your marketing plan can be a valuable way to connect with your customers, create good will and brand awareness, keeping your business top of mind.
1. Brand Awareness and Good Will
One of the most important goals of any marketing plan is to create brand awareness. While having your logo being worn by lots of people has the obvious affect of building awareness of your brand, you might also use a logo-imprinted item to achieve a specific goal — such as raising awareness about a new product or service, or to encourage visitors to your website, store or office.
Giving away logo-emblazoned promotional items also promotes good will with customers. They feel like they are getting something extra from your business. Capture your customers’ attention with something different but useful, such as a branded phone charger or compass.
2. Logo Apparel has the Potential for Unlimited ‘Impressions’
While logo apparel merchandise can be given away for free, it can also be sold.
Look around you, chances are you see logo-branded clothing being worn all around you…logo merchandise is valued by people. Take advantage of the inherent perceived value of logo merchandise and defray costs by selling it. Logo apparel keeps on advertising and making ‘impressions’ without any more effort on your part!
3. Social Media Giveaways
Logo merchandise is perfect for social media giveaways on Facebook, Pinterest, LinkedIn, Twitter, YouTube, etc. Sharing your logo merchandise on social media as part of a giveaway means instant access to your brand on many devices and apps via your followers.
Easy to Get Started
The best thing about logo brand merchandising is how easy it is to get started. Contact me today to get started with your first logo merchandise item!